Every upsell tracks its own performance, and the Upsells list page rolls those numbers up into a store-wide view. This article walks through the four metrics, explains how revenue is counted, and offers a few questions you can ask the data to decide what to keep, pause, or change.

The Upsells list page has four metric tiles at the top:

Below the tiles is a daily revenue chart showing upsell revenue over time. Below the chart is a table listing every upsell — name, type, discount, status, plus per-upsell views, conversions, and revenue.

Each metric tile shows the percentage change versus the previous period of the same length as a small badge:

For example, on a 30-day view the comparison is to the prior 30 days. On a 7-day view it's to the prior 7 days.

The total gross revenue attributable to upsells over the selected date range, in your shop currency. Counted at the gross price of the upsold items — discounts you offered on the upsell are reflected, but tax and shipping are not.

Revenue is added to the metric only when the order is paid. See How attribution works below.

The number of times an upsell was rendered to a customer in the selected range. One view is recorded each time an upsell section appears in front of a buyer — on the Checkout cart, the Thank You page, or the Order Status page.

If the same customer reloads the Order Status page three times, that's three views.

The percentage of views that turned into a paid upsell — i.e. Conversions ÷ Views × 100.

A few things to keep in mind when reading this number:

The incremental average order value driven by upsells over the selected range. It tells you, on average, how much more each order is worth thanks to upsells.

A positive AOV Lift means upsells are pulling order values up — typically what you want. A flat or negative lift suggests the discount you're offering may be too steep, or the upsells are cannibalising items the customer would have bought anyway.

Below the tiles is a bar chart showing Upsell Revenue by day over the selected range. It's most useful for two questions:

When you open an individual upsell to edit it, an analytics panel appears alongside the form showing the same four metrics — but scoped to just that upsell over the selected range. Use this when you want to know how a specific upsell is performing without the noise of the rest of the dashboard.

The list page table also shows per-upsell views, conversions, and revenue at a glance — useful for spotting outliers without clicking into each upsell.

The most important thing to understand about upsell analytics is when revenue is counted.

For Checkout upsells the customer pays in the same flow, so the gap between "view" and "conversion" is seconds.

For Order-editing upsells there can be a gap. A customer can add an upsell on the Thank You page, but if they never complete the additional payment for the new total, the conversion is not counted. The same applies on the Order Status page: an add only counts once the resulting balance is settled.

This is intentional. The conversion metric reflects money you've actually collected, not click-through optimism. It also means:

The list page has a date range picker at the top with the usual presets — Today, Last 7 days, Last 30 days, plus a Custom range picker.

Whatever range you pick, the delta badges on the metric tiles compare to the previous period of the same length:

This makes it easy to ask "are we doing better than last week?" without doing the math yourself.

Once you have a couple of weeks of data, the dashboard becomes useful for decisions. Some questions worth running through: